Inspiring children and young people to believe in themselves
Our Story
At Willow Care Group, we believe every child deserves the chance to feel safe, loved, and inspired to grow. By placing a strong emphasis on a person-centred approach, we create a nurturing environment where young people can thrive emotionally, socially, and mentally.
Our mission is to provide an outstanding and supportive home where children and young people are happy, healthy, and free from harm, empowered to reach their full potential and make positive choices in life.
We foster an atmosphere of honesty, care, and support, giving each young person the stability they need to overcome challenges and believe in themselves. Empowering the next generation with confidence, creativity, and courage is at the heart of everything we do. Our dedicated team uses proven methods tailored to each individual, helping them grow and achieve real, lasting change.
How we make a difference
Putting children and young people first is central to everything we do. We understand that with the right guidance – which is measurable, methodical, and meaningful – young people can take ownership of their growth and begin to build a brighter, more secure future.
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Homes
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Staff Members
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Council Networks
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Years of Experience
Our Local Authority Partners
Part of the West Midlands, D2N2 and G2R Children's Residential Framework
Services We Provide
Therapeutic Care Approach
Counsellors collaborate with staff to foster a nurturing environment focused on emotional restoration and behavioural growth.
Play Therapy
Play-based sessions encourage self-expression and healing in a safe, child-friendly setting.
Cognitive Behavioural Therapy (CBT)
Empowers young people to recognise and manage harmful thought patterns through structured intervention.
Person-Centred Counselling
Promotes empathy, personal growth, and a stronger sense of self-worth in young people.
Psychodynamic Support
Helps children explore deep emotional processes and past experiences that shape current behaviour.
HSB-Specific Therapy
Targeted therapy for young people showing signs of harmful sexual behaviour (HSB), with a trauma-informed approach.
Risk & Needs Assessments
Comprehensive assessments around exploitation, aggression, and other behaviours requiring focused care planning.
Clinical Oversight
Monthly reviews with psychologists ensure care strategies are consistent, reflective, and child-focused.
Cognitive Functioning Support
Enhances focus, memory, and problem-solving skills to support learning and everyday functioning.
Support for Self-Injury
Sensitive intervention for children exhibiting self-harming behaviours, promoting safer coping mechanisms.
Exploitation & Trauma Care
Tailored responses to sexual and criminal exploitation, grounded in trauma-informed psychological principles.
Substance Misuse Intervention
Psychological strategies to reduce substance reliance and help young people rebuild healthier routines.
Words that stay with us
“When little people are overwhelmed by big emotions, it’s our job to share our calm, not join their chaos”
L.R. Knost
Director of the Children’s Rights Advocacy.
“My key worker made me feel like I wasn’t just another kid in care—I was me, and that was enough.”
Anonymised young person
Young person in Our Care
“Children are not giving us a hard time. They are having a hard time.”
Janet Lansbury
Author & Parenting Educator (RIE approach)
“How we speak to our children becomes their inner voice”
Peggy O’Mara
Former Publisher of Mothering Magazine
“For the first time, I felt like someone actually listened to me. Having my own carer meant I had someone to talk to about anything, big or small. That made me feel safe.”
Anonymised young person
Young person in Our Care
“…Everyone should have a safe place to live. They want somebody to love them and treat them well like their family.”
Dame Rachel de Souza
Children's Commissioner for England
“I used to move around a lot, but here I feel settled. The 1:1 support helped me believe I could do well at school again.”
Anonymised young person
Young person in Our Care
We're Hiring
We're looking for passionate individuals who want to make a difference in children's lives. Come grow with us and help shape the future, one child at a time.
Open Positions
Amazing opportunities waiting for you!
Wellbeing Support
Mental health resources, employee assistance programmes, and more.
Competitive Salary
We offer fair pay that reflects your experience and dedication.
Training Budget
Annual allowance for courses, conferences, or upskilling.